The tech giant has launched a service that makes its licensing program introduced in June a reality.

The tech giant has launched a service that makes its licensing program introduced in June a reality.

The tech giant has launched a service that makes its licensing program introduced in June a reality.

Google announced this Thursday the launch of Google News Showcase, the technological tool that will make its licensing program a reality through which it will pay the media for quality content. A project that already advanced its first details in June of this year.

google will pay so that users can access free content from its media partners. In this line, the technological giant will close agreements with publishers to incorporate them into this aggregator (News Showcase) in which the media will publish and highlight the ‘premium’ content that they decide.

The program It has an initial investment of 1,000 million dollars (850 million euros) over the next three years, the largest amount that a technology company has allocated to the media. And according to Google managers, we are only talking about an initial investment.

As he himself explained Sundar Pichai, CEO of Google and Alphabet, Google News Showcase It is made up of news panels that will initially appear in Google News on Android. The product will launch soon in Google News on iOS and will come to Google Discover and Search in the future.

“Google News Showcase is a new product that will benefit publishers and readers alike: It introduces the Editorial Pick to give readers more insight into the stories that matter, and in the process, helps publishers develop deeper relationships. with their audiences”, he indicated.

In these panels, the editors who participate in the project will have the ability to decide, prioritize and ‘package’ the stories that appear within Google’s news products, providing deeper storytelling and more context through features like timelines, bullet points, and related articles. Other components such as video, audio, and daily briefings are coming soon.

Brazil and Germany

“This approach is different from our other news products because it is based on the choices individual publishers make about which stories to show to readers and how to present them. It will start rolling out this Thursday for readers in Brazil and Germany, and will expand to other countries in the coming months,” Pichai said.

for now, News Showcase It has almost 200 publications in Germany, Brazil, Argentina, Canada, the United Kingdom and Australia such as Der Spiegel, Stern, Die Zeit, Folha de S.Paulo, Band and Infobae, together with publications of regional and local importance such as El Litoral, GZH, WAZ and SooToday.

The number of news posts will grow as News Showcase expands to other countries such as India, Belgium and the Netherlands.

For his part, the president of Google for EMEA, Matt Brittin, has shown the company’s commitment to Europe. “We want to help support the future of journalism. We already offer significant investments through our products, programs and funding, including sending readers to European news sites 8 billion times a month. Along these lines, we are announcing Google News Showcase, a $1 billion initiative to present high-quality journalism funded by Google for a new online news experience.”

This project joins the Google News Initiative, which has allocated resources to more than 5,300 local media outlets around the world through an Emergency Relief Fund for Journalism in times of pandemic. Furthermore, he has announced Fee waiver for running ads in Google Ads Manager and has launched a Support Local News Campaign with $15 million to help ease some immediate financial constraints.

The Google News Initiative launched in 2018 with $300 million to, according to the tech giant, help build a more sustainable future for media through programs like Subscribe with Google and the Local Experiments Project. THE SPANISH incorporated in mid-May the possibility of subscription through Google (Subscribe with Google). This functionality is already used in media such as The Washington Post, The New York Times, Financial Times or The Telegraph.

Spanish legislation

However, in the case of News Showcase current Spanish legislation would make it impossible for them to disembark, due to the law that obliges newspapers to charge aggregators an inalienable fee for using their content and does not give them the freedom to be able to close their own deals with the big digital giants.

In the case of the European Union, the recent Directive on copyright in the digital single market establishes this freedom, but Spanish legislation continues to establish the Aede canon, which obliges aggregators to pay for the indexing of media articles, an “inalienable” right, which charges Cedarcopyright management entity.

As a background, Google, Facebook and the big tech giants close deals with newspapers around the world to buy licenses that give free access to the contents of the headers, a possibility that is stopped in Spain because of this rate to the aggregators. In fact, this canon is rejected by the digital media and a good part of the legacy medium.

In December of last year the Government -through the culture Ministry– held a public consultation regarding the adaptation of the Directive on copyright in the digital single marketpromulgated in April 2019 by the European Union and which has two years to be incorporated into the regulations of each member country.

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