The station is facing one of its toughest courses, with salary reductions and few forecasts that income will improve.

The station is facing one of its toughest courses, with salary reductions and few forecasts that income will improve.

The station is facing one of its toughest courses, with salary reductions and few forecasts that income will improve.

Carlos Herrera together with Juan Manuel Moreno Bonilla, Andalusian president, at the September 2019 presentation.

cope will not make its traditional presentation of the season in Seville this year, as has been confirmed invested. The coming-out in Andalusia had become a classic at the beginning of the station’s course, a gala where Charles Herrera was the master of ceremonies and a wink was made to the institutional support of the Board of Andalusia.

However, this time things are different. the Covid has truncated the plans. The increase in infections throughout Spain, added to the capacity restrictions in large cities, has caused the great event to be postponed until further notice.

Andalusia is one of the largest popular supports of blacksmith. In fact, annually cope makes only two presentations in society of its new season: one in Madrid and another in Andalusia, where Herrera and the entire staff of Cope are sheltered by the Andalusian authorities.

A sample of the complicity of Cope and Herrera is that the communicator usually performs his program from his beloved Seville, where the studios with the greatest Cope resources are, after Madrid.

Economic impact

Symbolically we are before a hard blow for Cope and for Carlos Herrera. The communicator is one of the main promoters of this event, in which he used to share and exchange opinions with the representatives of the main Andalusian institutions and the large advertisers in the region.

The Andalusian square is key to Cope’s commercial march. According to the last EGM, it is one of the communities that reports a greater number of listeners to the station with 622,000. In the same way, is the one that generates the most income after Madrid with €12.1 million in 2019, according to the latest station accounts.

Precisely a year ago -and on the occasion of this presentation- Cope launched new local spaces, such as the contest the boardpresented by Agustin Bravo and a new programming from Monday to Friday from six in the afternoon.

A meeting in which Carlos Herrera recalled his career in the chain and valued the role of radio in society as a space to “interact and give opinions”, especially today with new technologies. He stressed that Cope is working on adapting these changes to social reality, respecting the group’s editorial line.

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