The report analyzes the intensity of the actions carried out in terms of management capacity, transformation and commitment.

The report analyzes the intensity of the actions carried out in terms of management capacity, transformation and commitment.

The report analyzes the intensity of the actions carried out in terms of management capacity, transformation and commitment.

Two women walk down the street wearing masks.

Inditex, Mercadona and Telefonica They appear among the most admired companies for their response and performance against the coronavirus, so they will emerge stronger after the crisis, in terms of positioning and reputation.

This is clear from the report The company in the post-covid19 worldan investigation promoted by Corporate Excellence – Center for Reputation Leadership in alliance with Kirishuconsulting firm specializing in sustainability and reputation.

The report that analyzes the impact of the Covid-19 and the role of companies, which in its first edition had the participation of 190 companies, analyzes the intensity of the actions carried out in terms of management capacity, transformation and commitment; and identifies the priority aspects in the medium term for companies that want to strengthen their position of leadership, reputation and trust.

Among the companies most admired for their response and performance and that professionals believe will emerge stronger after the crisis, in terms of positioning and reputation, are Inditexwhich stands out for its immediacy, collaboration with authorities and provision of its logistics; Mercadona for guaranteeing essential services and the safety and health of employees and customers; and in third position is Telephonewhich is recognized for guaranteeing service, especially in the face of an exponential increase in demand.

In turn, the sectors that stand out in terms of response capacity in this crisis, according to business leaders, are the health, food and distribution sectors.

global challenges

The research also reveals the positive impact in terms of reputation for those companies that have a defined and activated purpose, and participate in solving major global challenges, since 83% of the companies consulted declare that their reputation has improved in the in the case of employees, 69.5% in customers, 52% in society, 44% in suppliers and, finally, 42% in the case of shareholders and investors.

The new context, therefore, highlights the role of companies that present relevant solutions and adequate behavior. According to the study, management capacity is the one that receives the most attention from all the companies analyzed. It exceeds the ability to compromise by 15 points and the ability to transform by about 9.

Of the dimensions that make up this capacity, the following stand out: Assurance of the activity as the most relevant along with Commitment to Employees. In the latter, the intensity level of the companies was 80%, surpassing all other dimensions. It can be seen how communication has focused fundamentally on employees, customers and suppliers.

New ways of working

The companies that have intensively promoted the new ways of working stand out for being more active in internal communication (+7.6 pts.), salary respect (+7 pts.), employee motivation and involvement (+ 6.5 pts.) and new forms of leadership (+6.5 pts.).

In relation to the attributes and the effort made in this capacity, dialogue with interest groups, reputational risk management, collaboration with public entities and the strengthening of ethics and transparency stand out. All of them with an intensity greater than 60%, which shows the good health of companies in managing intangibles.

The study has been prepared based on information requested, via online surveys in which 190 companies have participated, the analysis of relevant secondary sources and the evolution of non-financial indicators.

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