Telephone has closed the renewal of the emission rights of the Formula 1 in Spain, as confirmed invested. The telecommunications operator will continue to be the home of the world’s first motor championship for the next three years and this time with the added bonus of having two Spaniards on the grid: Fernando Alonso at Renault and Carlos Sainz at Ferrari.
The main novelty is that for the next three seasons, Telefónica has awarded the production of the Movistar F1 channel to Mediapro. In recent seasons he had done it with his own team.
With this renewal, Telefónica ends the uncertainty of one of the great sports competitions that was still in the air. After the renewal of the Champions League for the next three seasons, now it was time to tie his other star competitions.
With the Formula 1 and the NBA -in principle also for the next three seasons- the operator closes to Movistar+ your sports package premiumwhich also includes The Spanish League, the Champions and the UEFA League.
These rights are key to Telefónica’s television strategy and to the company itself in Spain. A project that goes through having the best content for its users and the most attractive convergent packages for attract the high-value customer.
The figures for the renewal of the competition will be closed without a rise in price and in numbers similar to those agreed three years ago. Sports rights are not going through their best moments, after the irruption of the covida situation that favors the broadcasters such as Movistar+, which ensure a long-term contract with an investment equivalent to the current one.
In the case of Formula 1, the rights were valid until the current championship and renewing for the next three years has great commercial potential. Next year Carlos Sainz will be at Ferrari and Fernando Alonso will return to the Renault team. Similarly, in 2022 the performance of the cars will be equalized, which in theory should equalize the championship.
In order to increase its subscribers, in 2014 Movistar went for the products premium buying at the same time the F1 and the Moto GP championship, which until that date issued Antena 3 and Telecincorespectively.
A movement that completely changed the map of audiovisual rights in Spain, since most of the major sporting events left the open to move to payment.