Carlos Herrera has dropped the bomb this morning. A few days after the start of the radio course, Cope has confirmed that the communicator is renewing for another five years, in what is the longest contract he has signed to date at the station. A long-term relationship that is supposed to be the last great contract in the professional life of the professional.
Herrera has indicated that he will continue to do “something more than a radio program” in Cope, at least until 2025. The station has announced that it will continue to present “Herrera in COPE”, from 6 a.m. to 1 p.m. Monday through Friday.
Charged with “energy, motivation and the support of the audience”, his continuity for another five seasons represents a serious and deep commitment to his followers and with his “vocation for leadership, which is what has earned us the favor of the listener” . Its renewal is also good news for the industry because Carlos Herrera is “the best radio prescriber for advertisers and brands,” said the station.
Herrera has confessed on several occasions that “Cope is the station that gave me everything” and he feels at home there. For this reason, he is convinced that the next five years will be magnificent. A time for his leadership on the airwaves and in the networks “to be incontestable”, assures the communicator from Almería.
Income and audience
Herrera’s renewal is key to Cope’s strategy at a time when the coronavirus pandemic has drastically reduced his advertising revenue. And it is that blacksmith is the real king midas of cope. Before his signing, the station was bogged down in one of its worst financial crises, but after the arrival of the Andalusian everything improved and Four years of consecutive profits have been chained.
Between 2010 and 2015 the radio station of the bishops accumulated losses of 23 million euros (9.1 million in 2010, 3.7 million in 2011, 2.3 million in 2012, 1.4 million in 2013, 4.7 million in 2014 and 1.8 million in 2015), while with Herrera they have earned more than 24 million (4 million in 2016, 6.5 million in 2017, 6 million in 2018 and 7.7 million in 2019).
In terms of audience, Herrera has also become strong. The Andalusian communicator recorded 2,443,000 listeners in the last wave of the EGM known in April, which represented a growth of 9.6% and its second highest figure in this station.
Herrera gained a whopping 214,000 listeners and is now only separated by less than 400,000 from Day by day of Cadena Ser, the historic leader in this time slot. When the Andalusian communicator was released in 2015, the distance was over a million followers. Leadership is one step away. A step he hopes to take in the next five years at Cope.