The relaunch of private banking that Beka Finance is going to carry out with the signing of live santiago will also entail its expansion in international markets, such as Luxembourg, Switzerland and the United States.
Vivas, which, as EL ESPAÑOL-Invertia announced, joins from Indosuez Wealth Management (Credit Agricole)also arrives as a shareholder of the independent financial group. His charge is that of General Coordinator of Private Banking and responsible for the business in Luxembourg.
His landing on the holding company Beka Finance occurs in parallel to the recent dismissal of José Luis Blázquez as CEO of the private banking subsidiary Beka Values just one year after his appointment.
However, as this newspaper has learned from Beka Finance sources, the signing of Vivas in the parent company does not invalidate a possible replacement of Blázquez in the subsidiary. In fact, “the position of CEO of Beka Values is still vacant and, soon, there could be a new person in charge,” these sources assure.
In practice, it would mean having a first sword for this business, very focused on strategic and international decisions, and a second executive in charge of the more local private banking business.
One foot in Luxembourg
The high-net-worth banker, a member of the family that sold the group of residences for the elderly Ballesolhas spent his entire career at Crédit Agricole Indosuez since the partners of Mercapital and CA Indosuez bought Banco Industrial del Tajo and CA Indosuez Spain was created.
Throughout his career, Vivas has been linked to the management of large fortunes. Two decades ago, the group sent him to Luxembourg as a banker to attend to Spanish clients guarded in the Grand Duchy square. Subsequently, they made him responsible for Spain, Italy and Portugal.
Beka Finance set foot in Luxembourg last July, when it registered a sicav to promote the sale of investment funds. Its subsidiary Beka Asset Management already has a mixed flexible fixed-income fund (Premium Flexible Fund) and a replica of Beka Optima Global, which invests in equities and ETFs.