THE SPANISH has no ceiling. This newspaper recorded in September 23,232,000 unique visitors, its best historical data in ComScore, the reference meter of the digital advertising market. With this figure, it is consolidated among the most read newspapers in Spain, leading the new media ecosystem born after the coronavirus crisis.
This figure allows it to be in fourth place in the ranking of newspapers in Spain, above historic headlines such as ABC-which he surpasses for the first time- and The country, which he already wins for the third consecutive month. In absolute terms, 69% of the total digital population of mobile devices consults EL ESPAÑOL regularly.
Similarly, the 23.3 million unique visitors recorded THE SPANISH in September they are the best data ever achieved by a digital native newspaper in the history of the Spanish press and allow it to be the shortest distance from the first place in the general list in which media born on the internet and traditional media converge legacy media.
THE SPANISH it remains only 1.3 million unique visitors from the first place it occupied in September The world. The Unidad Editorial newspaper reached 24.6 million unique visitors, of which visitors from THE SPANISH already represent 94.5%. Put another way, this journal is only 5% away from the leader.
A new milestone in the history of this newspaper and the media in our country in just five years of life. Never before had a digital native rubbed shoulders with the most widely read media, Nor had he been so close to being an absolute leader. And less in such a short period of time, marking a trajectory never seen for a European newspaper.
In the case of second place, the distances are much smaller. The vanguard registered 24.4 million unique visitors, only 1.1 million above this newspaper. The readers of THE SPANISH they already represent 95.1% of the total number of unique visitors to the newspaper edited by the group Gothic.
He got third place 20 minuteswith 23.8 million visitors, only 582,000 difference compared to THE SPANISH. The visitors of this newspaper already represent 98% of those of the newspaper of hennaeus. In this way, only half a million visitors separated this newspaper from the podium, a position that it already achieved in August, for the first time in the history of the native press.
Similarly, the differences of THE SPANISH with their pursuers continue to expand. ABC falls -fifth place- to 23.1 million, so this newspaper exceeds it for the first time by 45,000 unique visitors, while The confidential it stays at 21.2 million. In this case the difference is more than two million unique visitors.
The seventh place goes to The country with 20.1 million unique visitors, 3.1 million visitors less than THE SPANISH. They close the list of the ten most read OKDaily,Huffington Post Y The newspaper, all with 12.9 million visitors. The difference with these three newspapers is ten million visitors.
Much of the success of THE SPANISH in September it is due to the fact that it has managed to maintain the rate after confinement. This newspaper is one of the fastest growing with 7% more visitors compared to August this year and last month’s historical record is even above the best data achieved during confinement.
Triple audience control
The previous record for visitors recorded by ComScore was in March with 22.1 million, a figure that has been surpassed in September by 1.2 million visitors. Since the beginning of the year, THE SPANISH it has grown by more than seven million visitors and has registered a year-on-year growth of 35%.
EL ESPAÑOL maintains triple control over its audience figures. The total of unique visitors, visits and page views is counted by analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience around the world.
OJD Interactive, digital subsidiary of OJD, is the company that certifies and audits this measurement. It is in charge of controlling the figures of more than 300 digital communication media in Spain, endorsing the audiences measured by external companies.
Finally, ComScore carries out a specific measurement of the traffic in Spain of this newspaper, eliminating duplicities. Most of the other competitors of this newspaper are only audited through ComScore and that makes this measurement the only public element of comparison.
***Source: ComScore. Key Measurements reports with personalized lists of media. Multi-platform MMX data, August and September 2020.