Advertising investment in Spain begins to improve its data after falling only 5.5% in July and 8.5% in August.

Advertising investment in Spain begins to improve its data after falling only 5.5% in July and 8.5% in August.

Advertising investment in Spain begins to improve its data after falling only 5.5% in July and 8.5% in August.

Presentation of the 2020 advertising investment figures from Infoadex.

advertising investment slowly begins to see the light after the devastating effects of the pandemic. InfoAdex data published this Thursday indicate that during the month of July 2020 it reached 396.9 million euros, 5.5% less than in the equivalent period of the previous year, when the registered volume was 420.1 million of euros.

For its part, during the month of August it reached 282.5 million euros, which meant 8.5% less than the same period of the previous year, when investment reached a figure of 308.9 million. The data seems bad, but it is an advance compared to the collapse of the first six months of the year, in which Advertising Investment fell by 27.9%.

At the moment, all supports continue to fall except for investment in digital media. This sector continues to occupy the first position as the first medium by volume of advertising investment during the month of July, with an increase of 2.9% year-on-year, obtaining 164.9 million euros. In August it experienced an increase of 0.4% compared to August 2019, obtaining 145.7 million euros.

Media

July 2019

July 2020

% evolution

Cinema

1.9

0.2

-90.7

diaries

40.9

39.2

-4.1

Sundays

1.5

0.6

-60.8

Exterior

37.1

23.2

-37.4

Radio

33.7

30.3

-10.1

Journals

12.4

5.5

-55.4

TV

132.5

133.0

0.4

Total Digital

160.2

164.9

2.9

Search

60.7

60.7

0.1

website

58.2

59.4

2.1

Social networks

41.3

44.7

8.2

Total means

420.1

396.9

-5.5

Source InfoAdex, SA/ Millions of euros.

Formerly called Internet

The second medium by volume is television with 133.0 million euros in June, an increase of 0.4% compared to 132.5 million in the same period of 2019. However, and unlike digital, in August they lost 1.9% to 70.7 million.

Newspapers rose to the third medium by investment during the month of July and stood at 39.2 million. In August it reached 23 million euros, a drop of 19.8%. During these two months, the press ranked above the fourth medium, Radio, whose figure rose to 30.3 million euros in the seventh month of the year, representing a drop of 10.1%.

In August it lost 13.8% to 22.9 million.

The external medium fell by 37.4% its volume of advertising investment in July and 44% in August. Magazines, sixth medium by volume of investment, decreased its figure by 55.4% with a volume of 5.5 million euros in July and a volume of 3.8 million euros in August with a drop of 36.9%.

Media

August 2019

August 2020

% evolution

Cinema

1.2

0.3

-73.0

diaries

28.6

23.0

-19.8

Sundays

1.1

0.3

-69.5

Exterior

28.2

15.8

-44.0

Radio

26.6

22.9

-13.8

Journals

6.1

3.8

-36.9

TV

72.0

70.7

-1.9

Total Digital

145.1

145.70.4

Search

54.9

54.8-0.2

website

52.751.6

-2.2

Social networks

37.4

39.3

5.0

Total means

308.9

282.5

-8.5 Source InfoAdex, SA/ Millions of euros.

Formerly called InternetSupplements and Sundays, recorded 0.6 million euros in July and adecrease of 60.8% Compared to the same period of the previous year. In August he recorded 0.3 million euros.

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