41% of Cupra sales in the last 12 months corresponded to electrified vehicles.

41% of Cupra sales in the last 12 months corresponded to electrified vehicles.

41% of Cupra sales in the last 12 months corresponded to electrified vehicles.

Wayne Griffits, president of Seat, next to the Cupra urban electric vehicle prototype.

Seat closed a particularly complex 2021 with good news. The company sold 470,500 vehicles, 10.3% more than the 426,600 last year. In a year described by the company as “very challenging for the entire industry due to the significant impact of the shortage of semiconductors”, the company’s sales grew thanks to Cupra and the demand for electrified models.

In 2021, SEAT’s sales of electric and plug-in hybrid vehicles multiplied by four, going from 14,700 to 60,600 cars. In this context, Cupra tripled its sales, reaching a volume of 79,300 vehicles, 189.4% more than in 2020, thanks to the Formentor. 41% of Cupra sales in the last 12 months corresponded to electrified vehicles.

“2021 has not been the year we expected”, explained the CEO of Seat and Cupra, Wayne Griffiths. “After working hard to combat the effects of the Covid-19 crisis, our activity was severely affected by the lack of semiconductors. The demand for the Seat and Cupra models has returned to pre-pandemic levels, and the shortage of semiconductors is creating frustration among our customers due to the long delivery times they have to face.”

Griffiths added: “We hope to see a progressive recovery in supply and stabilization of vehicle production in 2022, and we are optimistic about this year. Our customers remain our top priority and we will do our best to meet their expectations.”

Seat holds the type

Seat sales reached 391,200 units, which represents a decrease of 2.0% compared to 2020 due to the shortage of semiconductors. The best-selling vehicles were the SEAT Arona, with 106,900 units, followed by the Seat Ibiza, with 95,800, and the Seat León, with 87,700. The markets with the most sales for the brand were Germany, 73,300 units sold; Spain, 70,800 units; the United Kingdom, 43,000 units; France, 27,100 units; and Italy, with 21,500.

The Semiconductor Shortage prevented a full recovery in manufacturing volume after a 2020 marked by the pandemic. Even so, globally, Seat production increased by 4.2% in 2021, and reached 423,888 vehicles compared to 406,706 in 2020.

Production at the Martorell plant grew by 9.8% in 2021 and 385,200 units of the Seat Ibiza, Arona, León, Cupra León, Cupra Formentor and Audi A1 were manufactured. However, this figure is nearly 30% below plant capacity.

Germany in the lead

Germany is again the first market for Seat, with 104,100 vehicles sold, 5.0% less than in 2020. It is followed by Spain, with 81,800 cars, 11.5% more than the previous year, and the United Kingdom, with 50,700, 11.2% more. Completing the top five are France, with 31,200, and Italy, with 27,600, which achieved growth of 14.0% and 24.6%, respectively, compared to 2020.

Seat sales also grew solidly in Mexico, 39.3% more; Turkey, 10.3%, and Israel, 12,600, 20.6%.

As for the best-selling models, the Cupra Formentor led the growth of the Cupra brand, with 54,600 units sold. In this sense, the company explained that “demand for the Formentor has exceeded all expectations and has become one of the company’s best-selling models, representing almost 70% of the cars sold by Cupra in 2021”.

Regarding the Cupra Born, the brand’s first 100% electric car, which went on sale last November, 3,300 units have been delivered so fara start that the company describes as “promising” that Cupra hopes to consolidate in the coming months.

Cupra’s main markets were Germany, Spain, the United Kingdom, Italy and France. In addition, Switzerland, Austria and Mexico also performed well.


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